Florida communities regularly navigate external circumstances to overcome negative economic impacts. However, with crisis comes opportunity to innovate and pivot, staying true to goals under unprecedented circumstances. This award is to recognize those EDOs who rose to the occasion and persisted, demonstrating dedication and commitment to the local economy and proved to be a critical resource during crisis and into recovery or successful alternatives. Examples may include crisis communications efforts, recovery campaigns, attraction campaigns and support of local employers and/or partners.

Criteria

Members benefit significantly from the FEDC Innovation in Marketing Awards Competition and award winners receive favorable publicity that generates increased public support for their organizations. Used correctly, an FEDC Innovation in Marketing Awards can be a great tool when targeting increased funding.

The awards also serve to emphasize outstanding marketing strategies and encourage the development of more effective marketing tools. Judging criteria include creativity, impact, quality, originality, and substance of each item submitted.

Award Competition Rules

1. Applicants must be current members of FEDC.
2. Entries are limited to materials not previously entered into the FEDC competition and must have been published within twelve months of the conference, unless otherwise noted in the category description.
3. Please note the different categories of competition and enter your material under the appropriate category. The judges reserve the right to assigning an entry to another category if they are of the opinion that the entry belongs under a different category.
4. Each organization may submit only one entry in each category. A sample of the item being submitted must accompany each entry.
5. Applicants are responsible for submitting entries as stipulated in the rules. Any deviation from the rules will automatically result in a disqualified entry.

If the judges do not select an entry and there are no other entries for that category, no awards for the category will be given.

The FEDC Innovation In Marketing Awards will be presented at the FEDC Foundation Annual Conference.