Jimmy Norris leads economic development for Suwannee County and serves as the FEDC North Central Florida Regional Director.

Heather Shubirg serves as the Chief Growth Officer for the Ocala Metro Chamber and Economic Partnership.

Prior to joining the Ocala Metro CEP, Heather served as the Executive Vice President of Team Volusia Economic Development Corporation. She served as the Senior Director of Business Development in the Advanced Manufacturing and Technology sectors at the Orlando Economic Partnership. Heather started in economic development with of Enterprise Florida - the public private partnership responsible for leading Florida’s statewide economic development efforts, and served as Vice President of Business Development. Heather worked on new-to-market projects including many Amazon.com fulfillment centers across the State of Florida, Blue Origin with 330 new jobs and a $200 million capital investment and Northrop Grumman’s expansion of 1,800 jobs and a $500 million investment.

Prior to joining Enterprise Florida, Heather worked for Volusia County Government as an Environmental Specialist under the Florida Department of Environmental Protection’s Petroleum Cleanup Program, and later as the Sustainability Associate under the Energy Efficiency and Conservation Block Grant Program.

Heather received her Bachelor of Science in Economics and Master of Science in Economics from the University of Central Florida. In addition, Heather earned a Graduate Certificate in Sustainable Management from Anaheim University. Heather published her master’s thesis in the Journal of Environment Economics and is certified in Basic Economic Development as well as Business Recruitment and Retention by the International Economic Development Council. In 2021, Heather received a Master Economic Development Practitioner (MEDP) Certification through the Advanced Economic Development Leadership Program in partnership with the University of New Mexico, The University of Southern Mississippi, Clemson University & Texas Christian University. Locally, Heather serves on the Board for the SMA Healthcare Foundation.

In 2021, Governor Ron DeSantis appointed Heather Shubirg to the Board of the Florida Development Finance Corporation for a one-year appointment.

Heather hails originally from Attica, New York and currently lives in Ocala, Florida with her husband, two daughters and three dogs!

Kristine Goebel, educated in behavioral sciences and business, honed her skills in building systems and processes in the automotive industry. Following this, she spent 14 years at the helm of a CPA and wealth advisory firm, overseeing its people and operations. In 2014, she boldly launched her first people consulting firm and has since been dedicated to cultivating a powerhouse team of mentors and facilitators to drive organizational well-being. Her mission is to restore workplaces and relationships by revolutionizing work culture and implementing positive changes in communication. Kristine firmly believes that human connection is the key to moving organizations forward.